Section C Creating Digital Assets

Sample Assessment Material

GCSE Digital TechnologyUnit 3Communicating in the Digital World

Section D Evaluation

Section B Planning Digital Assets

Scenario & Task organisation

Section A Online Marketing Communications

Glynbwl is an advertising company that specialises in digital marketing on social media. The company have seen the rise in the use of videos on the following social media platforms: Snapchat, Facebook, Instagram and Twitter and would like you to make the most of the digital assets they have provided to make a video that will promote their new client.  Glynbwl's new client is a record company who would like to create a recruitment advertisement to attract new singers to one of their auditions. The record company would like to emphasise the need to be an all-round performer in the advertisement. The record company wants to reach as wide an audience as possible.  EndFragmentEndFragment  

Your work must be organised effectively. Throughout the task you will be instructed to save your files in certain folders with specified names and in specific formats.  You must keep a refinement log of your work detailing every hour you complete. EndFragmentEndFragment  

Scenario - recruiting singers for a band

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Task organisation

Proposal Create a planning document that explains: •    Forms of online marketing communications.  [9 marks]      •    the importance of demographics (groups of people) in social media      •    a range of different forms of digital marketing and how they relate to different types of           social media      •    a description of the characteristics and features of a range of differnet forms of           social media. •    Impact of online marketing communications  [6 marks]      •    the benefits, opportunities and risks of online marketing in general, and how these apply           in relation to the campaign scenario. Your work may be presented using any method you choose such as, but not limited to, text, annotated images or graphics. This work must be saved in PDF in a file named Online_Marketing.pdf in a folder named Planning.

Section A: - Online marketing communications

Using your work saved in your Online Marketing file, Online_Marketing.pdf, as a reference, you must now write your proposal for the ‘Recruiting Members of a Band’ campaign. Planning digital communications (analysis of audience needs).  [6 marks] •    analysing the given scenario, identifying where your digital asset would be useful      and creating a list of measurable objectives for your specific campaign in terms of      the audience you will be targeting. Planning digital communications (plan digital asset).  [9 marks] •    designing a video advertisement that meets the needs of the chosen audience      and marketing strategy •    defining a marketing campaign that has a clear purpose, target audience and      house style Your work may be presented using any method you choose such as, but not limited to, text, annotated images or graphics. This work must be saved in PDF in a file named Design.pdf in a folder named Planning.

Section B: - Planning digital assets

Section C: - Creating digital assets

Creating digital assets.  [25 marks]Using appropriate software or apps, make a video advertisement that meets the needs of the demographic, the marketing strategy and your measurable objectives. The video advertisement must be unique and contain some original material. However, it can include existing assets e.g. music, still images, video etc as appropriate. You must maintain a refinement log detailing any issues that you came across and how these were overcome. You must save your final file as Digital_Asset_Final.mp4 in a folder named Digital_Asset. You must include your project files in an Adobe based format in the same folder. EndFragment

Evaluating digital assets.  [5 marks] The evaluation must include: •    how well the digital asset mmets your objectives and strategy referring      to your refinement log •    what the sucessful features of the digital asset are •    suggestions for future improvements to the digital asset. You must save your final evaluation as Evaluation.pdf and the refinement log as Refinement_Log.pdf in the folder named Digital_Asset.

Section D: - Evaluation